Sue Davies joined the nail and beauty industry in 2002 and went on to also qualify as a beauty & holistic therapist. In 2005, Sue began working for an industry renowned technician which led to a salon management role and an involvement in key areas of the nail industry that would last for many years. Sue worked as Assistant Director of the Association of Nail Technicians (ANT) until it was wound down in late 2008, working to promote technician standards & ethics as well as raising consumer awareness. Working with other key industry nail technicians she is now co-founder of the Nail Industry Association working with nail techs nationwide to enhance the industry. Sue has worked with Professional Beauty Nail Competitions as Competition Organiser and Judge at Professional Beauty & Beauty Professional events all over UK & Ireland since 2006. More recently she successfully launched, in conjunction with Beauty Professional (Ireland), the VTCT All Ireland Nail Championships. As part of her belief in individual development Sue works with Facebook group ‘The Nail Space’ as a mentor running regular photographic and development competitions to help build skills & confidence with new techs.
She has gone on to run her own successful salon, Gorgeous Nail & Beauty Emporium, and has been a finalist in Scratch Stars Awards Nail Salon of the Year (Independent) in 2012, 2013 and won the prestigious Scratch industry award in 2014. and Services to the Nail Industry in 2017. Her salon also made the Professional Beauty Top 15 Most Inspiring UK Nail Salons and is consistently a 5 star reviewed salon. Leading on from her personal and salon successes Sue was asked join the judging team for the Scratch Stars 2016 awards
Sue has given talks at some of the UK top trade shows. Wanting to share her professional skills, Sue began educating in 2010 and is now a Louella Belle educator, working with Artistic Nail Design, IBX and other leading brands, as well as running her own training academy covering a wide range of beauty courses.